So… why would you want to create your own product to sell online.

Because this is where those who have great ideas and a bit of talent for market research can really, really make some good money.

It’s not just about being creative though, there’s much more to like about the product creation business model.

First of all… and probably why you’re reading this as we speak, product creation tends to be where the big money can be made online. Yes, it is quite possible for an affiliate marketer to make a small fortune online (it happens all the time), but for the average person just getting started I would say the odds are better for you to break through to a top income level as your own publisher or creator of a product.

The reason being, if you think about it for just a moment, as we discussed with affiliate marketing you are essentially out there working on a website, trying to drive traffic to a website, to sell a product that has been created or is owned by someone else. Even if you get your commission… and granted some of them are a pretty good commission… you are still only getting a smaller percent of the gross sale.

However, when you create your own product, you not only have the advantage of keeping 100% of the gross sales if the sale comes through your website, but you also have the marketing ability to begin recruiting vast numbers of affiliates that will sell your product for a commission.

I mean think about that for a moment… you may be thinking why pay your affiliates such a high percentage commission such as 60%, 70%, or even more!

The answer is easy… and it’s one that is the linchpin of making money online. It’s simply volume… but as you’ll learn further along in the course it’s not just the volume of affiliates that make you a good money online, it’s what you can do once you capture your customer’s name and e-mail and continued to market them on what we call the “back end”.

Let’s use of numbers just to help illustrate the point and do some simple math with the revenue.

Let’s say as the person who has just created a product and has put their website/sales page together that early on you are able to sell 10 copies per month of your e-book that you sell for $50 apiece.

Okay… simple enough… for that month you grossed $500.

Now let’s introduce those affiliate numbers. Let’s say you are able to recruit or sign-up an additional 10 affiliates and let’s say you pay them a 50% commission.

Again keeping it extremely simple, let’s say just like you each of those affiliates sold 10 copies of your e-book the next month. So, 10 affiliates times 10 sales equals 100 sales for the month or a gross revenue from your affiliates of $5000.

Now let’s not forget you have to pay them the 50% commission as promised. So after you pay commission of 50% your take is $2500. Plus, during this month you sold your 10 e-books at $50 apiece for a total of $500. So your gross earnings plus your net affiliate earnings just made you $3000 for the month. $2500 of it came from your affiliate worker bees out there promoting your product.

I think you can see now the advantage of taking the time and putting forth the effort into promoting and taking care of your affiliate sales army.

Although this particular example uses nice round numbers just to keep the math easy for yours truly, I think you can get the gist of the big advantage of of making money online when you are the product creator.

So what are the components then of creating your own product?

It’s very basic form there are probably about four areas that come into play when creating your own product. These would be, the preliminary market research, the creation or assembly of your product, the sales funnel or the logistics of selling your product, developing interest in driving traffic to your sales page.

The first step in product creation and making money online for that matter, is all about finding a need in the marketplace, and once you find that need coming up with a product that simply fills that need. I know this sounds overly simplified, but I’m quite serious marketing is all about finding needs and filling them.

Your planning and creation in the actual assembly of your product comes next after you have determined a market need and a product that will fill that need. But also under the creation of a lot of the product you’ll need to think about the physical sales page that you will need to create. This of course involves writing your sales copy. And even other details such as your thank you page and any other necessary website elements that will complete your online presence.

Sales logistics is a pretty broad area to talk about, but let’s at least do a high level overview as we close out this article and certainly we will get into more detail later.

Once your product is completed and all ready to go of course you will need to upload it to your website and have some sort of process or mechanics of actually tracking your sales.

And speaking of sales, don’t forget to put some thought and effort into developing your affiliate program. Which means offering your affiliates auto responder e-mails, graphics, banners, and any other promotional tools to make their job as easy as possible. Just as a quick and popular example of a third-party that handles most all of the aforementioned logistics would be Clickbank.

Once you’ve got the market research done, you’ve created your product, and you’ve got them place all of the logistical pieces of the puzzle, now it’s just a matter of driving traffic to your website. Certainly no small task, but without it you ain’t going to make any sales.

And we’re going to spend a whole bunch of time on driving traffic later on down the road… so stay tuned.